iPhone X's Strategy

This content was created when I saw iPhone X keynote .

First, let's look at the market share of mobile messenger Apps & iMessage situation.

iMessage Market Share : World-wide monthly active users for popular messaging apps in Jan 2016

Source : https://www.wsj.com/articles/the-future-of-texting-e-commerce-1451951064

Six months in, iMessage App Store growth slows as developers lose interest in Mar 2017

https://techcrunch.com/2017/03/16/six-months-in-imessage-app-store-growth-slows-as-developers-lose-interest/

Do you think that adding Animoji will very help increase the active users of Messaging apps? By Animoji

Maybe ? But it is hard to agree. I think there are other important strategies.

For reference, Increasing Facebook active user from 2016 to 2017,   Chatbot announced in April 2016. 2015 Source : http://1.bp.blogspot.com/-s0xcQ0nDmrA/VagsLYbHCFI/AAAAAAABiNw/3eeG7Sr8a6A/s1600/statistic_id258749_most-popular-global-mobile-messenger-apps-2015.png 2017 Source : https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/

Again,

Apple celebrates its 10th anniversary, the Animoji is one of main key features of the phone for the next 10 years.

Why?

Let's see the movie.

IBM Watson presents Soul Machines : https://www.youtube.com/watch?v=khr-eWGhTSI&feature=youtu.be

Question.

What kind of the assistant do you imagine beyond Chat Bot > Voice Assistant? 

Yes, we can guess answer. 

What is needed to realize this?

Let's see one more movie.

Soul Machines on News Hub : https://youtu.be/0-BSrFQv2ls

To realized it, you know what needs from the viewpoint of Machine learning > Supervised learning.

Yes. Data!!

Again,

Why is Animoji important to Apple Manufacturing company?