One among the strategies of iPhone 7

This content was created last year when I saw an iPhone 7 keynote and shared it within the company. 

But I updated it to add article about Apple's service revenue in 2017.

Overview

People said they were disappointed that Apple did't have new technology(Wow or Innovation ).

But there is something interesting.

iOS10 : Siri, Home Kit, Message, Live phone, RAW 1.Design - Glass, black 2.Home button Home, Multitasking, Siri, Accessibility, Touch ID, Reachability, Apple Pay à Taptic Engine for Quick Action (Messages, Notifications, Ringtones) 3.Water and dust resistant 4.12MP Camera stabilization,f1.8, 6 Lens, Quad-LED, Updated ISP, Front Camera 7MP     iPhone7+ : Twin 12MP Camera(Wide&Telephoto)- Zoom 2x, Sneak Peek 5.Retina HD display – Cinema standard, Color management, 3D Touch 6.Stereo Speaker 7.EarPods – adapt – 8.AirPods(Dual accelerometer &optical Sensor & Microphone) – Siri, Phone call, 5H 9.Apply Pay – Japan (Watch) 10.Performance - A10 Fusion

Today, the several new technologies announced were related for camera functions.

Why is camera function important?

Why is camera function important? 

I think Apple's strategy has something to do with us.

iPhone 7 is pleased to disrupt the mass camera market.

But this level of strategy is a normal strategy the manufacturer has.

You know, competition by better function can be good weapon. 

But this is not all the benefits they want to achieve.

The iPhone, which does not support micro SD, provide more and more high resolution camera, and gradually it will be able to guide users to use storage called iCloud.

The technology like high-resolution cameras is a good material to strengthen service Biz like iCloud.

Apple's benefits by the iPhone 7 launch

-Sales revenue & increasing Market Share (Mass camera market penetration) 

-Service Biz Revenue through the sold products

-Lock-in effect

The most important of these is Service Biz revenue.

Apple's Service Biz (App store, iCloud, iTunes and Apple Pay) Revenue in 2Q 2017

... Apple's Revenue for the past four quarters totaled roughly $26.5 billion, which trounces Netflix's total revenue over the same period of about $9.5 billion. It's also catching up to Facebook, which generated $27.6 billion in revenue in the past four quarters.  .. Apple doesn't break out revenue for each of Services' individual units (the App Store, iCloud, iTunes and Apple Pay), but the App Store remains its biggest cash cow. Second to that would be iCloud Storage, which Cook said experienced double-digit revenue growth during the second quarter. ..

Source : https://www.thestreet.com/story/14117382/1/why-sales-from-apple-s-services-unit-already-exceeds-netflix-s-total-revenue.html